Tuesday, November 23, 2010

Ala-ka-zam, Abracadabra with Shu Uemura


One visit to Rustan's Makati yesterday had me glancing over to my left with new candy-colored pink displays. Shu Uemura, the Japanese brand who I love for creating the Hard 9 eyebrow pencil in seal brown and the cleansing oil that wipes out all traces of makeup in a snap before sleep enters my system also has got a Holiday treat up its kimono sleeve colored in whimsical and pretty candy colors with pink and sorbet dominating the palette

Shu Uemura collaborates with Japanese pop artist Aya Takano in this collection inspired by magic and symbols. When I googled her, Takano's drawings often depict heroines with large eyes and usually almost partially nude. She uses ink and acrylic as her medium, as depicted in the cosmetic cases.

These pink palettes would pop out in the sea of reds and greens as department stores are now bedecked for the Holiday season, yes? The packaging popped out even in the Shu Uemura counter.
The triangle-shaped box holds the LE brush set,The brushes with the super-cute hot pink handles got the face covered here for makeup application on the go - lip brush for the perfect lip, powder brush for blush and powder foundation, and two eyeshadow brushes, one for blending and one for depositing color for eyes that pop and sparkle. That little mesh on the left could be used to store cotton buds, sponges, makeup, stuff like that.


Cleansing oils get the LE design too, and yes, they are still priced at Php 1,700.

You could view the collection at the Shu Uemura website. If you're a US resident, you could shop online at the Shu Uemura USA website. Philippine residents could check out this collection at the Shu Uemura counters in Rustan's Tower, Makati, and the Shu Uemura boutique in Rockwell.

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