Friday, April 7, 2017

Tips For Makeup For Mature Women

As we age, our makeup styles and techniques also change. When we were teenagers, we were all with brights and pastes and maybe matured to glam or neutrals when we got older. Our skincare needs also changes as we get older. Whether you're helping out your mom, auntie, or grandma with her look, have a mom of the bride or groom sitting or your makeup chair, or may already be approaching a particular age, here are a few tips to make cosmetics work for you so you enhance your beauty while having that fresh, glowing look at any age.


Just a few tricks and tools to help enhance mature skin

Moisturizer is your best friend

The Pond's Age Miracle line helps combat signs of ageing such as dark spots, lines, wrinkles, and saggy skin

The gel or waterbased light formulas we used in our teens may not be enough for someone with mature skin. As we age, we lose natural moisture in our skin, so older skin tends to be drier and thirstier. Use formulas for dry skin, alcohol-free toners (alcohol dries the skin), and make eye cream your best friend. Pond's Age Miracle line can be used to bring back the moisture on the skin. Massage this well and let it sink in before applying primer and doing your makeup. Also, encourage your mom or grandma to keep their healthy habits- have them drink lots of water and eat healthy food so their skin is cared for from within.

Have primer handy

Instead of using layers of thick foundation to hide imperfections and mask discolorations, use a face primer to help improve skin texture and make lightweight foundation hold longer. The finish will be more natural and glowing instead of cakey.

Use foundation suitable for mature skin

Sometimes, heavy foundation can really creep into those lines further enhancing them. Get a light to medium coverage foundation blended well and set with loose powder or stick to tinted moisturiser dor everyday. If the skin is still oily, stick to BB creams for everyday or light foundation with oil-control properties. Apply  a light layer of foundation using a sponge, foundation brush, or your fingers and set with loose powder

Enhance your brows

Young or old, brows really make a difference. Have your brows shaped professionally to get a nice arc that suitable for your face shape. Create feathery strokes with eyebrow pencil and brush with a spoolie brush for a more natural look. Also, avoid black or dark brown as this can age you and stick to light taupe, ash, or light brown.

Choose shadows to bring color and life to the eyes

Yes, you can wear eyeshadow. In fact, this really helps bring out the eyes. I find shades of plum, mauve, and browns or grays flattering for most older women. just a wash of color on the lids, a contour on the crease and highlight on the browbone blended well can do. Choose matte or formulas with just a hint of shimmer rather than glitters, metallics, and frosts, which can enhance lines.

Use charcoal-colored pencil instead of black


Black can be too harsh so use a dark gray or charcoal pencil with less shimmer or glitter instead. Just apply them close to the lashlines and blend it in for the illusion of thicker lashes and more wide-awake eyes. Instead of lining the lower lashline all the way through, just make two to three dots on the outer lower lashline and blend it well with a cotton bud or a small brush to tie this with the upper lashline. Some recommendations are J. Cat Beauty Roll It Up Auto Eye Liner in Dark Gray and Make Up Store eyeliner in Not So Dark.

Do not be afraid of color


Color can brighten an otherwise sallow complexion. A bright color on the lips and cheeks can instantly add life and glow. Choose a natural-looking blush that can add color to the cheeks such as MAC Blush in Mocha, Make Up Store Must Have, or Benefit Blush in Coralista.

Moisturizing formulas over matte

Super matte lipsticks can dry the lips, and these can enhance the lines as well. Choose semi-matte or cream formulas which stay put while giving a lush look to the lips. Alternatively, you can use a lipliner (try Nichido in Rosette) and brush a matching tinted lip balm over it.

Never underestimate the power of false lashes



On special occasions, falsies help add that extra oomph to the eyes. Choose falsies that are light if you're not used to wearing them such as Red Cherry lashes in 747XS or individual lashes on the outer corners. The first 30 minutes might feel a little awkward especially if you're not used to wearing false eyelashes but if you choose a really good brand, you might forget you're wearing them.

Hopefully, this can help you when you're working with the mom of the bride or helping out a relative with their makeup or maybe you're in that age already and want a makeup technique upgrade. If you have brands that you can recommend or have techniques of your own, you can post them in the comments below.

Store Directory

Benefit Cosmetics
1/F Greenbelt 5, Makati; (02)-729-9854; 3/F TriNoMa Mall; Rustan's Makati; Shangri-La Plaza; Mall of Asia; SM Megamall; Alabang Town Center; Bonifacio Central Square; Wellworth Department Store, UP Town Center; benefitcosmetics.com; facebook.com/benefitcosmeticsphilippines; instagram.com/benefitph; instagram.com/benefitcosmetics;

J.Cat Beauty
Uptown Mall, Bonifacio Global City; jcatbeauty.com; facebook.com/jcatbeautyPH; instagram.com/jcatbeautyPH

MAC Cosmetics
Click here for a list of locations; maccosmetics.com; rustans-thebeautysource.com; maccosmetics.com.ph; facebook.com/MACCosmetics

Make Up Store
Available at sephora.ph; makeupstorecosmetics.com/us

Nichido
Available at all leading department stores and drugstores nationwide; facebook.com/Nichido-Cosmetics-112389372186013;

Red Cherry Lashes
Available at Ddtcmakeup.com. beautyMNL.com, and Suesh makeup stores;  

Ponds
Available at all leading department stores, drugstores, and supermarkets; facebook.com/PondsPhilippines; instagram.com/pondsph



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