1) Her looks are simple and easy-to-do. Obviously, even if we love makeup, busy girls do not have 2 hours each day to sit down and do their eyeshadow when they have to rush to work and still have to do their chores. She shows simplified methodologies on how to recreate red carpet looks and even some of the works that she has done in magazines.
2) The quality of her videos is awesome. There's the angle, light, and sound quality. You get to see most of her face.
3) She loves and has cats. Wait, should that be my #1 reason?
I've discovered that whenever I'm on gigs, I'm always makeup-free most of the time. This is understandable for outdoor shoots but of course for weddings and shoots where I'm expected to look my work, I have to be more presentable. I think I'll take a cue or two on how she does some of her tutorials. A favorite is the Kristen Stewart smoky smoldering look that takes like around 5-10 minutes to do. Yay Internet! And probably I could take a tip or two when I start doing my own videos again.