Friday, January 10, 2014

Eye of Horus: Taking Inspiration on Ancient Egypt for Today's Modern-Day Smolder

I was introduced to an Australian makeup brand called Eye Of Horus in a small gathering at Apartment 1B in Rockwell. Eye of Horus sounds like an artifact straight from The Mummy series and I would be expecting Brendan Fraser to come out guns and all but what we have are actually something that I also would like and strike my fancy - makeup ideal for sensitive eyes that is uniquely formulated in the style of the ancient Egyptians.

Remember in movies depicting ancient Egypt and photos? Notice anything with the eye makeup? They are heavily lined, take for instance Elizabeth Taylor's character in Cleopatra.

Heavily lined and defined eyes were the thing then in ancient Egypt. It was said that the cosmetics then were used to ward off evil spirits. Today, it has some modern-day adaptations seen in runways and fashion spreads as well as everyday adaptations so we don't look like we were teleported via time machine. Of course, the modern day's materials are different due to the advancement of technology and the change in lifestyle. Eye of Horus products uses modern-day research and development to develop eye products which give maximum results while caring for the skin with its ingredients. Also, the products are said to be very safe for sensitive eyes while delivering optimum results.

The brand is pretty new here in Manila. Most of us who attended the event have not heard about this yet but quite a few actually use it. Very popular in Australia, Eye of Horus makeup products are now available in our shores at all Snoe stores.

Of course we are all in the quest for perfect and long-lasting pencil  eyeliners. The original goddess smokey eye pencil (basic smokey black) not only glides smoothly along the eyes without any funny, itchy feeling after, it is also long-lasting, easy to use, and waterproof, and I mean waterproof. I tightlined my eyes with it, went to yoga class and had an extensive Vinyasa 2 class, and I didn't resemble a panda come after the class. Now don't you fret about having eyeliner residue up to three days. You can still remove your eye makeup with your favorite eye makeup remover or simply with a warm washcloth.

The pencil, (shown here in Nubian brown, a warm brown shade which can be used for everyday or in weddings) also has a smudger tip, which can create subtle smoky effects or just blend in your eyeliner. Some people prefer setting their pencils with loose powder or matching eyeshadow, some leave it just as it is. Personally, I still prefer setting liner with eyeshadow and blending it to make the smokey look last longer.

The eyeliner is something else in waterproof ability. The brush felt tip makes it easy to create lines and squiggles for avante garde shoots or precise cat eyes. Actually, Im looking at the swatch on the back of my hand i made yesterday, it still has a mark.

Eyeshadow trios are named after Egyptian goddesses like Sheba, Maat, and Isis, which contain three neutral brown./gold colors which can be mixed and matched to your preference. They are also super pigmented too (the swatch of my Maat palette is below)

Maat is a cool palette of browns, grays, and neutrals which are great for even basic smokey eyes. All you need are liners and mascara and you're done. This usually gives the subtle smoldery smoky eye seen in European fashion spreads. All you need is eyeliner. I am looking forward for the palettes to finally be available as they have a lot of nice neutrals suitable for everyday wear for any complexion.

I'm looking forward to the Sheba palette, because it has a picture of a cat!

The SRP for the mascara (another must-have), pencils, and liquid liner pen is Php990. I would recommend this for makeup artists especially those who do weddings or have clients with sensitive eyes that request for smoldering eyes. For personal use, Eye of Horus products are great for those with sensitive eyes and those who wear contact lenses. For the thrifty girls, you can use this on special occasions like attending parties or weddings. Nubian brown and goddess are great for everyday and make you all set for your own personal makeup kit but if you want to experiment, Eye of Horus pencil liners are also available in charcoal, blue, jade, and bronze. Mix and match colors to your preference or Google up makeup tutorials for ideas.

Is this a must-have in a makeup artist kit? Yes of course! Especially if we have brides and clients with sensitive eyes. Whether bridal fresh or smoldering smokey vamp makeup, this is a great product that's easy to use and worth your money. I even have a friend who bought two liners and she swears by it!

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